I'm a firm believer in doing anything for the video... but mostly because I think it could be a ridiculous video, not a perfect one.
This chic was trying to get a photo laying in the water with sharks like everyone else in the same location, and it didn't work out so well for her. She got bit by the shark and pulled under. This incident once again proving that no matter how "nice" they seem on Instagram, it's not always the truth.
[She's okay, as you can see in the video]
For funsies, here's a sample of the other pics that were so creative/unique.