Study: Millennials have 5-second attention spans

Perhaps coming as no surprise with someone who knows one well, but a new study reveals Millennials have an eyeblink of an attention span, at least when it comes to advertising.

The CEO of industry experts ComScore say that advertisers have 5-6 seconds, tops, to catch that target demographic's attention, often defined as the generation born from the early 1980s to the early 1990s.

New research from the company also revealed that 61 percent of millennials spent their time with smartphone apps -- indeed two of three were Snapchat users -- a service used by 80 percent of young millennials. That final stat is truly surprising -- to anyone who isn't raising a 10-18 year-old, that is. 

ComScan's data also revealed that some 95% of all Millennials are on Facebook.



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