Let's face it: for as cool as fitness trackers and other wearable tech items are, they're not great to look at. And this was the prime mover behind Blinq, beautiful rings made of gold and other luxury materials that subtly hide some serious tech.
Not only will the rings count your steps -- sending them and other fitness data to your phone -- but they can be set to inform you of incoming alerts for various apps like Uber, Instagram, and more.
The rings vibrate, and their gemstones actually glow subtly to inform you, instead of having you whip out your phone to check, which, let's face it, we all do way too much.
Instead, you can cut down the clutter. You can pre-set the wirelessly-charging rings to, say, ignore all incoming emails and calls from work, but let you know if your friends are trying to get a hold of you.
And while it's sad to have to think about, the Blinq rings can also act as a panic button. They let you subtly send an emergency message to your contacts, along with your exact location, by tapping the ring in a certain sequence -- so if a date starts going south in a serious way, you can send an S.O.S. to the cavalry.
The fully waterproof smart jewelry line was a hit on Kickstarter, and will begin shipping out at the end of the year. A line of more masculine rings will come next year.