Clothing brands like Abercrombie and Target are finally figuring out that some boys like pink, so they’re making their kids’ collections more diverse and gender-neutral. Abercrombie and Fitch’s first gender-neutral children’s collection just came out and ads for it feature girls wearing black and camo-print and boys in pink and florals.
“Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl,” Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids, says in a statement. Plus, after having to close dozens of stores after sex stopped selling for the company well known for their racy ads and topless male in-store models, ditching the gender labels will help them boost their bottom line.
Other brands that are coming out with unisex clothes for both girls and boys include Baby Blastoff, Free To Be Kids and Jill and Jack. Target’s inclusive Cat and Jack line also feature clothes without itchy, skin-irritating tags and with flat seams for kids with sensory processing sensitivities, as well as bottoms with wider legs to help kids with disabilities dress more easily.
So stores are finally listening to customers and learning that one lifestyle doesn’t fit all and that some girls don’t want ruffles and princesses on their shirts and some little dudes might. Clothing has no gender and now it’ll be easier to find clothes for our kids that reflect that.
Source: Moneyish