U.S. chocolate sales have been dropping and the industry is very worried. What's going on? In news you never thought you'd hear, Americans appear to be falling out of love with chocolate. The United States is the world's biggest chocolate market, but sales have been slumping in recent months. There seem to be a few factors at play. Analysts agree on the fact that Americans are choosing healthier foods. As WSJ wrote, "It is getting harder to believe chocolate is so different to other fatty foods." People are turning away from sugary, heavily processed snacks and opting for healthier alternatives. This shouldn't come as a surprise. Americans have long associated chocolate with guilt, as Michael Pollan revealed in his 2008 book, “In Defense of Food: An Eater's Manifesto.”
- Are you a former chocoholic? What made you cut back on your chocolate intake?