McDonald’s wants to win back breakfast customers, so they’re trying out something straight out of an episode of “Seinfeld.” The fast food giant has announced plans to sell just the tops of muffins to lure us in for breakfast.
If that sounds familiar, that’s because muffin tops were a storyline on the ‘90s sitcom “Seinfeld.” In an 1997 episode, Julia Louis Dreyfus’ character Elaine came up with the idea to sell just muffin tops. Now McDonald’s is testing the good kind of muffin tops in markets including Baltimore, along with other products like coffee cake.
McDonald’s chief financial officer Kevin Ozan admits the company has “lost a little focus on that breakfast day part,” after the company started offering breakfast all day back in 2015. So maybe selling less muffin will be good for business.
Source: Eater