Men want to buy a nice rock for a pretty face, new research suggests.
Guys are more willing to spring for a bigger, pricier engagement ring when they picture themselves with a more attractive woman than with a less attractive one, according to a new study from Western Oregon University — and women want a larger, more costly ring when they imagine themselves paired with a less attractive man.
And hypothetical partners aside, the greater a woman’s self-assessment of her own attractiveness, the bigger and more expensive her ring choice — “a finding consistent with the notion that desirable women expect greater resource investment from their mates,” the authors wrote.
The study, published in the journal Evolutionary Psychological Science, analyzed data from 590 heterosexual men and women. A majority (64 percent) of participants, who had an average age of 29, said they were in committed romantic relationships; of the 189 folks who were engaged or married, nearly eight in 10 (79 percent) had given or received an engagement ring.
Couples dropped an average of $6,351 on an engagement ring in 2017, according to wedding website The Knot’s survey of 14,000-plus recently married or engaged people — a nearly 25 percent increase from $5,095 in 2011. Seven in 10 grooms say they landed on a ring budget by themselves, and another seven in 10 brides say they’re aware of how much their fiancé spent. Ninety percent of brides said they were happy with how much their partner plunked down.