There’s something to be said about understanding reality. And that couldn’t be more true than with the folks in Nebraska, who have a pretty amazing new tourism slogan. Though we’re betting not everyone will agree.
The state's tourism commission previewed its new promotional campaign this week highlighting their new slogan: "Nebraska: Honestly, it's not for everyone." Tourism officials say the move was made upon revisiting the state's character and an acknowledgement that they "can't offer something to everyone."
This change replaces the old tagline of "Nebraska Nice." The state says the new promotion will tell potential vacationers they should visit for outdoor recreation, natural beauty, an escape from the city and a connection to the West. The campaign will reportedly will cost the state 450-thousand-dollars over the next few years.