Instagram To Test Hiding the Number of‘Likes' on Posts

During Facebook’s annual F8 software developer conference in San Jose, California, today, Instagram’s top executive Adam Mosseri explained that the photo-sharing service is going to start a test later this week that hides the number of likes on each post from other users. The goal, he explained, is to make Instagram feel less “like a competition.” The testing is going to happen in Canada ahead of presumably a wider rollout, depending on how it’s received there. As part of the test, should you happen to be among the participants, users scrolling through your feed would see only your posts and no indication of many users “liked” them. And while only you would still see who all clicked like on your posts, you wouldn’t see the actual number. You’d have to add up all the likes.

  • Do you think taking away the number of likes on a post is a good or bad idea? Will it improve or hurt your self-esteem?
  • On a scale from 1-10, how important are Instagram likes to you?

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