Hannah

Hannah

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This Swimsuit Line Makes Cup Sizes For Your Butt

We need our cup sizes for bras, but what about for bathing suit bottoms? It’s a unique sizing metric offered by inclusive swim lineKitty and Vibe, invented by designerCameron Armstrongafter years of trying on swimsuits that didn’t fit right. She says she had never had one that didn’t sag on her butt, so she got to work to figure out how to fix that.

Armstrong says she started measuring and found the biggest difference was the inseam size. She thought, “Why has nobody ever paid attention to this?” When the inseam should be longer, she says it’s usually one of two things: the wearer has a bigger rear end or they’re taller. So she started making swimsuits that come in two inseam options for every hip size - they market them as “smaller booty” or “bigger booty.”

Kitty and Vibe’s swimsuits are available in sizes 00 to 26 and Armstrong says their sales of bikini bottoms are pretty much evenly split down the middle - smaller booty 47% and bigger booty 53%. Their customers seem to love the option and anything that makes a swimsuit fit better is an improvement.

Source:Bustle


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