Doritos may have checked out from their long standing Super Bowl commercial spot, but sister brand Tostitos is taking its place with a cool idea.
Chip-maker Frito-Lay is partnering with Mothers Against Drunk Driving and Uber to create alcohol sensor bags they have dubbed “Party bags.” A sensor at the top of the bag measures your breath and if you register positive, a steering wheel logo on the bag lights up red with a "don't drink and drive" message underneath.
The front also flashes an Uber code you can use to get a discount for your ride home. Tap the bag with your cell phone and it will get an Uber for you.
Frito-Lay is giving out 25-thousand ten-dollar Uber discounts to people who buy its chips between now and the Super Bowl on February 5th. By simply entering a participating Tostitos UPC code in the Uber app, you get the discount.Source: Adweek