YouTube Ending 30-Second Advertising Wait, Next Year

YouTube is going to make sure you won't have to wait for a 30-second ad to end before you watch a video. But you'll have to wait until next year.

YouTube has announced that it will end its 30-second pre-roll ad format without a "skip" button.

That change scheduled to start in 2018 won't mean the end of ads before videos. Don’t think you’re getting off scot-free, however. YouTube will continue showing 15- and 20-second ads without a "skip" button.

Source: Engadget


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