Would You Go To An Ikea Restaurant?

Fast Company reports that Ikea is thinking about opening a few stand-alone restaurants in the future. “We’ve always called the meatballs ‘the best sofa-seller,’” head of food operations Gerd Diewald told FC. “Because it’s hard to do business with hungry customers. When you feed them, they stay longer, they can talk about their [potential] purchases, and they make a decision without leaving the store. That was the thinking right at the beginning." Ikea’s food section raked in about 1.8 billion dollars in 2016.

  • What’s your favorite thing to eat in Ikea?
  • Would you go to eat at an Ikea restaurant without the shopping?

Link: https://www.fastcompany.com/40400784/ikeas-big-bet-on-meatballs

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