Fast Company reports that Ikea is thinking about opening a few stand-alone restaurants in the future. “We’ve always called the meatballs ‘the best sofa-seller,’” head of food operations Gerd Diewald told FC. “Because it’s hard to do business with hungry customers. When you feed them, they stay longer, they can talk about their [potential] purchases, and they make a decision without leaving the store. That was the thinking right at the beginning." Ikea’s food section raked in about 1.8 billion dollars in 2016.
- What’s your favorite thing to eat in Ikea?
- Would you go to eat at an Ikea restaurant without the shopping?