Google will stop reading your email to provide personalized ads. The tech giant announced the move in a blog post Friday. Privacy advocates have criticized Google's practice of scanning emails to obtain data to tailor advertising to the user.
Unfortunately, you'll still see targeted ads in your Gmail. But now, the personalized data will come from other sources like YouTube videos watched and searches made. But don’t get too excited, they’ll still be snooping to some degree, pointing to their anti-phishing, anti-spam, and Smart Reply features – which they say require scanning email.
The change will go in effect later this year.
Source: Google