There are only two things in life that are certain: death and pumpkin spice taxes. Analysts are noting a growing trend among retailers who want to capitalize on the pumpkin spice trend. Products with the infamous pumpkin flavor are often marked higher than the same product without, which analysts are coining the “pumpkin tax.” MagnifyMoney, a financial information site for consumers, compared prices of pumpkin spice products to non-gourded ones at various coffee shops, markets and retailers. They found that most pumpkin-infused products are marked up from 8-percent to up to 133-percent higher than their pumpkin-free counterparts.
- Is it worth paying more for Pumpkin Spice products? How much more would you be willing to pay for say a pumpkin spice latte?