Skittles knows how expensive Super Bowl ads are, they’ve run one for the last three years. But this year, the official candy of the NFL is going a different route. Skittles isn’t doing a commercial on national TV for millions to watch, they’re only showing their ad to one person: a teenager from LA.
Marcos Menendez is the only person who will see the Skittles “Super Bowl ad” and the rest of us will only get to see his reaction to it, which will be live streamed on Facebook during the game. Apparently the 17-year-old is an actual fan, not an actor and the company isn’t planning to ever show the rest of the world the ad he views.
“Sometimes what you cannot see is more interesting than what you can see,” a teaser for the Skittles commercial says. Let’s hope they’re right, but either way, they’ll be saving bank on this year’s Super Bowl ad budget.
Source: Food and Wine