Mountain Dew Launches New, Permanent Flavor

Mountain Dew has a big announcement for the New Year: its first new permanent flavor in over a decade..and it’s pink.Mountain Dew Major Melonis the new addition and its the first flavor to be introduced since Mountain Dew White back in 2010.

Nicole Portwood, VP of marketing at Mountain Dew said “Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia.” The watermelon flavor was the number one choice among several test flavors and the company says it’s the answer for those looking to stay invigorated all day long with a refreshing charge.

Mountain Dew Major Melon and Mountain Dew Major Melon Zero Sugar are now available nationwide, coming in 20-ounce bottles, 2-liter bottles, 12 packs of 12-ounce cans and other single and multipack sizes.