If you love shopping and checking out pretty things online, you already know Instagram can be trouble for your wallet with its sponsored ads and fancy product tags. But the struggle is about to get more real because the ‘gram has just rolled out a new feature that will let us buy items right then and there, without having to leave the app.
With Instagram “Checkout,” users can purchase items, track delivery, and get shipping notifications directly through the app. So now when you click on a tag, it’ll take you to the product details page like normal, but you’ll see a new option to “Checkout on Instagram.” And if you proceed, you enter all shipping, billing and card info right there.
Instagram has partnered with 20 brands for the new feature and may add more in the future. These are some of the brands participating as of now, and don’t say we didn’t warn you.
- MAC Cosmetics
- Michael Kors
- Warby Parker